Global ETD Search
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Showing 1 to 3 of 3 for “"In game advertising"”.
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The impact of advergames and in game advertising on consumer behaviour: Across culture comparison between Saudi and UK
The modern business landscape is located within a contemporary digital culture. Electronic games have become an extremely important platform for companies employing digital advertising. An innovative technique in the realm of electronic marketing is ‘advergaming.’ Advergaming blends advertising and …
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Advertising in computer games
… suggests advertisers should experiment with in-game advertising to gain skills that could become vital in the near future. It compiles, arranges and analyzes the existing body of academic and industry knowledge on advertising and product placement in computer game environments. The medium's …
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Televisual sports videogames
Over the three decade long history of sports videogame development, design conventions have lead to the emergence of a new sports game genre: the televisual sports videogames. These games, which usually simulate major professional or college sports, look and sound like television, and they use …