Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"Implicit Self-Theories"”.
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The influence of brand personalities on consumers:exploring the moderating role of implicit self-theories.
… an attempt to affirm and enhance their sense of self (Escalas and Bettman 2003; Swaminathan, Stilley, and Ahluwalia 2009). However, this line of research has not examined actual brand use, and has not tested whether using these brands actually results in self-enhancement. The purpose of this …
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The effect of implicit self-theories of intelligence on task persistence and performance in an adult sample: test of a structural model
Implicit self-theories have been studied extensively in children as part of a social cognitive approach to behavior and performance and have been found to increase persistence in the face of challenge or failure, leading to increased performance on difficult tasks. Recently there has been some …
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Me, myself, and AI: The impact of artificial intelligence on marketing and the self
… technologies can have subsequent effects on the self. My dissertation offers two main contributions. First, I build on psychological research on implicit self-theories and on marketing scholarship about artificial intelligence, to develop a theoretical understanding of the forces that shape …