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Showing 1 to 1 of 1 for “"Implicit Measures of Attitude"”.
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Resurrecting the Error Choice Technique: The premature demise of an indirect measure of attitude?
… (EC) technique was among the earliest indirect attitude measures developed and was originally designed to overcome social desirability concerns (Hammond, 1948). This programme of research set out to advance EC research in several ways. First, an exploratory factor analysis examined whether …