Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"Image Congruity"”.
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Clothing behavior of working women related to self-image/clothing- image congruity and achievement motivation
… model using the theoretical concepts actual self-image, ideal self-image, clothing-image and achievement motivation to predict women's clothing behavior for work. Using the integrated self-concept theory, two hypotheses were formulated: 1) costumes which induce positive congruity will be worn more …
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Clothing style preference of working women related to self- image/clothing-image congruity and public self-consciousness
… knowledge concerning the influence of self-image congruity and public self-consciousness on clothing behavior from the symbolic consumption perspective. Thus, relationships among the three major constructs, public self-consciousness (PSC), self-image/clothing-image congruity (actual …
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Effects of Experiences and Brand-Self Image Congruity on Perceived Risk and Purchase Intention in Apparel Online Shopping Context
… shop for apparel products online. Brand image is one type of knowledge that consumers stored in their memory and may retrieve it during their decision making process. Studies showed that brand image was the most important and most frequently used tool to reduce consumers' perception of …
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Roles of Perceptions of Reference Groups, Clothing Symbolism, and Clothing Involvement in Female Adolescents' Clothing Purchase Intentions and Clothing Behavior
… were included in the study: the degree of congruity between actual self-concept and the perceived images of four outfits (i.e., actual self and clothing image congruity) and the degree of congruity between ideal self-concept and the perceived images of four outfits (i.e., ideal self and …
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BRAND DYNAMICS: The Effects of Brand Personality and Brand Experience on Emotional Brand Attachment
… this phenomenon from the perspective of "self-congruity," assuming that a fit between the consumer's understanding of self (i.e., self-image) and the brand's image (or "brand personality") should drive the consumer's purchase behavior. This stream of research has vigorously explored the …