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Showing 1 to 1 of 1 for “"Identity-linked product"”.
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FOMO and the Consumer: Two Essays Examining an Antecedent and a Consequence of Fear of Missing Out
… ways. First, my research adopts a social identity lens to study an antecedent and a consequence of experiencing FOMO in consumer-centric contexts. Second, the use of the experimental method to manipulate FOMO (measured as incidental FOMO) helps to establish causal relationships. My current …