Global ETD Search
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Showing 1 to 3 of 3 for “"Hotels - Marketing"”.
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The impact of leisure travelers' characteristics on hotel Website attributes preference.
Travel is now the largest online business-to-consumer product in the United States. Online hotel bookings are the second largest segment of online travel. Leisure travelers online spending will increase dramatically from 2002 to 2007. However, a majority of hospitality companies do not currently …
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Formulación e implementación de un plan de negocios corporativo para los hoteles Colsubsidio Paipa
Existe una alta probabilidad de que en los próximos años las cajas de compensación en Colombia estén obligadas a dejar de subsidiar servicios como el turismo y la recreación lo que las obliga a entrar en una competencia en igualdad de condiciones con los actores del mercado para lo cual es …
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What Effect Does the Hampton Inn 100% Unconditional Satisfaction Guarantee have on Customer Loyalty?
Trust has been identified as a key factor in sustaining customer loyalty in service sector industries. The Hampton Inn hotel chain attempts to promote trust and loyalty among its customers by offering a 100% unconditional satisfaction guarantee. The purpose of this study was to investigate the …