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Showing 1 to 1 of 1 for “"Hospitality Mobile Application"”.
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Exploring the Impact of Mobile Application Attributes on Customer Experience: An Integrated Method of Big Data Analytics and Impact Asymmetry Analysis
The use of mobile applications has become widespread among customers in the hospitality industry, influencing their experience throughout their travel. While mobile application plays a critical role in enhancing customer experience, limited studies examine the underlying structure of mobile …