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Showing 1 to 1 of 1 for “"Horizontal Regulatory Fit"”.
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Examining the Effects of Horizontal Conflict in Regulatory Fit Theory in the Context of Performance Feedback
This study extends Regulatory Fit Theory (Higgins, 2000) to examine horizontal regulatory fit (Scholer & Higgins, 2010) in the context of performance feedback. Participants completed the Regulatory Focus Questionnaire (Higgins et al., 2001) to measure their chronic motivational orientation, then …