Global ETD Search
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Showing 1 to 1 of 1 for “"Hofstede’s theory"”.
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Factors Influencing Consumer Buying Decisions on Gold and Gemstone Jewellery in Myanmar
This study aims to delve into the multifaceted determinants that shape consumers’ buying decisions concerning gold and gemstone jewellery in the Myanmar market. The dynamic landscape of the Myanmar gold and gemstone jewellery sector is characterised by a diverse array of marketing strategies and …