Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 4 of 4 for “"Hofstede's cultural dimensions"”.
-
Are U.S. and French Cultural Differences Reflected in Advertising Appeals?
<p>Using 2 of Hofstede's cultural dimensions (power distance and uncertainty avoidance) associated by the research of Albers-Millers and Gelb with some of Pollay's value appeals used in advertising, this study successfully replicated 3 of 8 dependant relationships when analyzing the content of …
-
Making public relations personal : an exploratory study of the implications of palanca and guanxi on international public relations
… whether strategies and tactics are affected by cultural differences.</p> <p>The view that cultures can have an effect on the individual, communication processes and organizational practices is based on Hofstede's cultural dimensions. Palanca is a term used in Latin American societies, referring …
-
Investigating the influence of cultural differences on systems engineering : a case study of the manned spaceflight programs of the United States and China
… will contribute to the increasingly cross-cultural nature of systems engineering programs and teams in the future. It is thus vital to investigate if cultural differences have an influence on systems engineering endeavors in order to better understand culture's potential contribution, or …