Global ETD Search

A Comparison of Mall Shopping Behavior Between Hispanic-Americans and Anglo-Americans

Sanchez, Marissa R.University of North Texas2002

… buying power, and geographic concentration of Hispanic-Americans in the United States is causing marketers and retailers to carefully examine this market segment. Through a better understanding of Hispanic-American consumers, marketers and retailers will be more capable of meeting their wants …

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A content analysis of print advertising in Hispanic magazines

Enríquez, David

csusb-retro Repository record for A content analysis of print advertising in Hispanic magazines (opens in a new tab)

Advertising to the Hispanic community : an intercultural communication approach

Glazebrook, Jonathon R.2005

… tactics when targeting advertising campaigns to Hispanic consumers. The study focused on three research questions regarding (1) how advertisers adapt marketing plans to account for the differences in the dominant Hispanic subgroups, (2) the role of the target audience's level of acculturation on …

u-pacific Repository record for Advertising to the Hispanic community : an intercultural communication approach (opens in a new tab)

Consumers' attitudes toward advertising and purchase intentions regarding direct response advertisements in a multicultural market

Edwards, Steven Marc

csusb-retro Repository record for Consumers' attitudes toward advertising and purchase intentions regarding direct response advertisements in a multicultural market (opens in a new tab)

Consumers' attitudes toward advertising and purchase intentions regarding direct response advertisements in a multicultural market

Edwards, Steven Marc

csusb Repository record for Consumers' attitudes toward advertising and purchase intentions regarding direct response advertisements in a multicultural market (opens in a new tab)