Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 10 of 10 for “"Higher education marketing"”.
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Factors affecting student choices: a higher education marketing study
Traditional higher education institutions are being admonished by federal commissions as well as scholars for being unresponsive to student and societal needs. Several studies have pointed out the growth of proprietary and corporate postsecondary education programs at the expense of market share …
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Social Media & College Admissions: An Analysis of Facebook's Role in College Admissions & Higher Education Marketing
<p>College admissions offices have developed and evolved to include increasingly sophisticated mechanisms for recruiting classes sufficient for meeting the financial needs of their respective institutions, and social media has rapidly become a popular tool for admissions offices in their efforts to …
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Investigating the effects of personalisation in email on student choice
Purpose: The higher education sector has become competitive, and HEI marketers must compete for student recruitment. In this regard, the conceptualisation of personalised content as grounded in knowledge of student customer journey and its delivery through email can be important for HEI marketers. …
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Influencia de las estrategias del marketing educativo para la elección de la Universidad de las Américas en estudiantes del primer ciclo, 2018
… se realiza con el fin de conocer cómo influye el marketing educativo en la elección de una carrera profesional. Con los resultados logrados se podrán mejorar tanto las estrategias de marketing empleadas por la institución, como la calidad de servicio que se ofrece a sus estudiantes, ya que esto no …
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The effects of a student focused print intervention on the physical activity habits of freshmen college students
<p>Significant amounts of researchers have found college students' physical activity participation decreases as they transition from high school to college. Numerous methods to overcome this reduction in physical activity have been explored. The purpose of this research is to determine the effects …
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Web based content and hybrid teaching: student perceptions of the effectiveness of using web based content and hyper-linked teaching units in teaching hybrid business and marketing post secondary classes /
… consisting of 172 college and university marketing students, and 5 professors who were experienced in teaching in an internet based environment. The students that were surveyed were studying e-commerce and international business in 3^^ and 4*'' year classes at a leading imiversity in …
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Multiple Roles: The Conflicted Realities of Community College Mission Statements
… even though regional accrediting commissions in higher education include mission statement and affiliated processes as criterion for accreditation. For community colleges, the question is how can mission statements best be used to move the institution forward in a climate of change and …
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Marketing Seventh-day Adventist Higher Education in Southeast Asia
<p>Problem</p> <p>There has been a concern by educational leaders of the Adventist church in the Asia Pacific Division that a number of parents of Seventh-day Adventist students choose to educate their children in non-Adventist primary and secondary schools. This study sought to determine if this …