Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 8 of 8 for “"Heuristic processing"”.
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Green Building: Public Opinion, Semantics, And Heuristic Processing
Research on public support for green building has, to date, been incomplete. Understanding the demographics of individuals that support green building has remained secondary to merely determining real opinions on the topic. The identity of supporters and the motivation behind their support is the …
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The Effect of Credibility Heuristics on the Political Decisions of Older Adults in the African American Community
… found to affect the likelihood of using either heuristic or systematic processing in decision-making. After reading over the platform, participants indicated the likelihood that they would vote for the candidate. Consistent with existing literature, the results show that older adults were more …
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Automaticity and Control in the Effect of Arousal on Persuasion
… moderating role of awareness under the different processing strategy conditions. The results show that under substantive processing, awareness reverses the effect of arousal on judgment. These results are consistent with both the predictions based on the spreading activation mechanism and with …
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Responding to organizational crisis: The role of crisis communication message framing and communication information processing to protect organizational credibility
… vs. emotional) and consumer’s information processing system (systematic vs. heuristic) on organizational credibility during a crisis. The different emotions induced by different message framings influences consumers’ information processing and the credibility towards the company …
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The Influence of Earnings Guidance From and Direction on Investors' Earnings Expectations
… on investor's earnings expectations using the Heuristic-Systematic Model (HSM) as a theoretical framework. I focus on the interaction among earnings guidance form (range or point), guidance direction (up or down) and earnings predictability (higher or lower, measured as previous periods' …
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THE PERSUASION PROCESSES IN VIRTUAL REALITY IN THE CONTEXT OF TECHNOLOGY ACCEPTANCE
… changes the individuals’ attitude, guided by the Heuristic-Systematic Model (HSM) of information processing.</p> <p> To test hypotheses, two different types of media as stimuli sorted by levels of stereoscopic dimension (2D screen versus 3D virtual reality) describing a Syrian Refugee crisis were …
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Countering Anti-Vaccination Rumors on Twitter
… a layperson user. This finding suggests that heuristic processing occurs in the reception of the anti-vaccination rumor and the counter-rumor that refutes the claim, such that people are less likely to feel anxious about the anti-vaccination rumor when they receive the counter-rumor from high …
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Is cue-based memory retrieval 'good-enough'?: Agreement, comprehension, and implicit prosody in native and bilingual speakers of English
… reading, examining their influence on agreement processing and comprehension in native English (L1) and Spanish-English bilingual (L2) speakers. I consolidate research from three distinct areas of inquiry'cognitive processing models, development of reading fluency, and L1/L2 processing …