Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"Health Care Marketing"”.
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Social media influence on evolving health care marketing communication
… how much of an impact social media has on health communication (b) understand the evolving impact of social media effectiveness and (c) consumer preferences for health care communication. The author conducted both qualitative and quantitative research. This research includes an in-depth …
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An Investigation of the Physician Search Process and Its Relationship to Perceived Illness Acuity (Health Care, Marketing)
… go through when locating a physician can help health-care professionals better understand the information needs of their patients. This understanding can help practitioners compete more successfully in the increasingly competitive health-care market. More importantly, it can help practitioners …
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An Exploratory Study of Pediatric Oncology Nurses’ Perceptions of and Advocacy Responses to Ethical Issues in Securing Informed Consent in Adolescent and Young Adult Patients
… currently employed full or part-time in direct care roles with pediatric oncology patients. A total of 270 participants was recruited from three sources: 1) a contact population of pediatric oncology nurses via email using purposive sampling design techniques through an online database service …
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Money-Back Guarantee, Service Quality, and Productivity: The Marketing of In-Vitro Fertilization
Marketing practices like Money-Back Guarantees (MBGs) and warranties are quite controversial in the health care market. Despite their professed intention to improve consumer welfare, MBGs are often decried for taking advantage of consumers who might not have the correct information. This concern is …
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THE ASSESSMENT AND DEVELOPMENT OF FOLLISTATIN AS A GENE THERAPY AND ITS POTENTIAL ORTHOPEDIC APPLICATIONS
Muscular Dystrophies represent a group of inherited disorders that are characterized by muscle weakness and loss of muscle tissue with the symptoms generally worsening over time. Most therapies that have been invented and researched until now have aimed at targeting dystrophin which is the gene …