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Showing 1 to 2 of 2 for “"Halal Logo"”.
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Understanding the attitude and repurchase intention towards halal food product among non-muslim consumers in Malaysia
… of non-Muslim consumer in Malaysia towards Halal food product. This study highlighted the conceptual insights of the multidimensional constructs of buyer factors (i.e. religion adoption, lifestyles, halal awareness, consumers past experience); and the product attribute factors (i.e. halal …
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Investigating consumer perceptions towards halal certified products in Cape Town
This study investigates Halal certification from a consumers' perspective. Traditionally, Halal Certified Food Products are associated with the Islamic faith, but they are increasingly becoming popular among non-Muslim consumers. This study focuses on consumers' perceptions and attitudes towards …