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Showing 1 to 5 of 5 for “"HF5410-5417.5 Marketing. Distribution of products"”.
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The influences of social media marketing on consumer purchase behaviour of low involvement product among generation y in sub-urban areas in Malaysia
This study examined the influences of social media marketing (online communities, interaction, entertainment and perceived trust) and Generation Y online purchase behaviour of low involvement products in sub-urban areas. Additionally, the study also investigated the moderating effect of consumer …
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Incorporating environmental elements in property marketing strategy in Kuala Lumpur
Half of the world population all over the countries reside in the cities. By 2050, the world proportion is likely to reach 75%. Malaysia is an urban society with majority people of the country approximately 70% living in the cities. The high demand of accommodation in the cities, and many …
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Tourist satisfaction as a mediator between service quality and re-visit intention: a study of Obudu Mountain Resort, Nigeria
… heavily and looking up to as reliable source of revenue generation. Even though the main customers are the tourists, thus it must be noted that most studies have been assessing service quality from the industry’s perspectives, instead of the tourists’ perspectives. In addition, previous …
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Service quality through employee Knowledge, Skills and Abilities (KSAs): a study among third party logistics in Iskandar Malaysia
Logistics in Iskandar Malaysia has been one of the identified growth nodes and has been contributing high revenue through wholesale and retail trade (42.2%) and transport and related (12.7%). The main objectives of this study are to identify the necessary service quality dimensions that customers …
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The effect of marketing strategies on firm performance: a study of furniture manufacturing SMEs in Johor Malaysia
Marketing strategies are critical to improve the performance of any small and medium-sized business in the world. The purpose of this study is to investigate the importance of marketing strategies for small and medium-sized enterprises in Johor, Malaysia, by focusing on the impact of different …