Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 14 of 14 for “"HF5410 Marketing. Distribution of Products"”.
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A COMPREHENSIVE STUDY ON MARKETING/SUPPLY CHAIN MANAGEMENT CROSS-FUNCTIONAL INTEGRATION IMPACT ON PERFORMANCE
A substantial body of literature is written on the benefits of cross-functional integration between marketing and Supply Chain Management (SCM), nevertheless, a major gap was identified regarding concrete actions needed to be taken to effectively implement such integration and measures to realise …
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A New Framework: The Sociotechnical Approach to Nation Branding
This research applies the principles of alignment and collaboration of technical and social systems to assess if the principles of Sociotechnical Systems Theory advance the theory and practice of nation branding. Following a mixed-method and mixed-model approach, using interviews, questionnaire and …
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Entrepreneurial Marketing as a Way for Chinese SMEs to Operate Effectively in a Transition Economy
Entrepreneurial marketing is both a theoretical and practical construct at the interface between entrepreneurship and marketing, with a relatively long existence, but insufficiently developed in theoretical terms. Most evidence of effective EM practice is Western in nature. Little attempt has been …
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Operational initiatives in the food industry
… attempts to investigate the use & applicability of lean thinking concepts in the food industry & to develop a strategy for the productive adoption of lean thinking in the food industry. In . order to investigate the application of lean manufacturing concepts in the food industry, a lean …
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A framework for the selection and implementation of production planning and control systems for small manufacturing companies.
… study describes the development and application of a framework to aid small manufacturing companies in the selection, improvement and implementation of production planning and control systems. The framework is developed from the existing literature, which indicates an almost total absence of …
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Power in buyer-seller relationships: a conceptual framework
This thesis provides a conceptual framework of power in buyer-seller relationships. Power as the potential to influence (or resist) the actions of others is an integral part of social reality yet its conceptual development is limited in the inter-organisational literature, which is dominated by …
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An exploratory investigation into destination marketing and place marketing in Cheshire and Warrington : the need for organizational ambidexterity
As a result of globalisation and increased competitiveness, in the twentieth twenty-first century, destination marketing has become one of the principal ways that nations, regions and cities compete to attract visitors. Very many places across the world have set up destination marketing …
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Routing algorithms for optimisation of transportation systems
… One concept gaining popularity is the delivery of products in urban areas using bicycles. More companies started using bicycles as an alternative transportation mode and face challenges to efficiently satisfy their customers and employees needs. Large cities with uphill roads require …
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The development of electronic resources in libraries : effective marketing and communication
… arising from this change. The specific elements of the research programme focused primarily on changes in academic libraries and secondly in public libraries. The implications of changes in different countries were investigated. The research programme evolved over time, as its applicability and …
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The language of tourism advertising in five countries worst affected by the Asian Tsunami : before and after focussing on Thailand
This research investigated the use of language in the texts of the promotional brochures created for the tourist industry. The selected printed materials for the study were used in advertising the five countries most severely affected by the Asian Tsunami in 2004 (Thailand, Indonesia, Sri Lanka, …