Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 62 for “"HF Masnach"”.
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Understanding the Relationship among Corporate Governance, Corporate Social Responsibility, and Sustainable Development: A Study of CSR Orientation in Hong Kong-Listed Companies
Companies listed on the main board of The Stock Exchange of Hong Kong Limited (HK-listed companies) are obligated by listing rules and their legitimacy to regulators, society and broader stakeholders to maintain effective corporate governance (CG) and strategic corporate social responsibility (CSR) …
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The Influence of Digital Marketing Strategies on Consumer Buying Behavior: “A Comprehensive Analysis of Marks and Spencer’s Retail in the UK”.
This dissertation researches how digital marketing techniques impact consumer decision-making while purchasing, especially on the UK retail operations of Marks & Spencer. The study examines how different types of digital advertising including social media, email marketing, search engines, and …
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Investigating the Marketing Strategies Implemented by Aston Martin and BMW and its Impact on Consumer Behaviour in the UK
The evaluation of the brand marketing strategies of the luxury car companies such as Aston Martin and BMW in the UK is crucial to foster more sales and increase market share. The purpose of this research was to evaluate the various marketing strategies that could be followed by the marketing …
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The Use of Social Media Platforms in Customer Relationship Management: An Analysis of Adidas.
This dissertation investigates the role of social media platforms in enhancing customer relationship management (CRM), with a specific focus on Adidas, one of the leading global sportswear brands. The research explores how Adidas utilises platforms such as Facebook, Twitter, Instagram, YouTube, and …
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Co-Creation of Value-in-Use through Co-Productive Business Processes: An Empirical Case Study based on the Hybrid Offerings of the German Opticians Trades.
This doctoral thesis investigates the co-creation of value-in-use through hybrid offerings, focusing on the optician industry as a case study for the German skilled crafts sector. The study addresses three key objectives: to develop a theoretical framework of value-in-use co-creation in hybrid …
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The Impact of ESG Disclosure and Performance on the Financial Performance of Listed Companies in Hong Kong
The study investigates the impact of ESG disclosure and performance on the firm performance of listed companies in Hong Kong from 2017 to 2019. The research focuses on 178 companies across four sectors (property development, transport, public utilities and catering). Data were obtained from the …
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Brand Perception and Customer Retention of Small Medium Enterprises Clients Mediated by Service Quality: A Case Study of a Global Accounting Firm in Malaysia.
Small and medium enterprises (SMEs) are the backbone of the Malaysian economy, yet global accounting firms face persistent challenges in retaining them, as clients often switch providers in search of value, trust, and service quality. This study addresses this practical issue by examining how brand …
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Towards Developing a Management Framework for Managing Inbound Open Innovation Based High-Tech SMEs in Hong Kong
Innovation capability is a key factor in defining where a company resides in the competitive landscape regardless of its size. Hence, it is vital to put innovation, execution excellence and entrepreneurial spirit at the heart of an organisation so it remains competitive. The aim of this research is …
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A Study of Open Innovation in Small and Medium Enterprises in Hong Kong
The concept of open innovation (OI) has gained significant attention in recent years as a means to accelerate innovation, reduce costs, and enhance competitiveness, particularly for small and medium-sized enterprises (SMEs). However, the adoption and implementation of OI practices among SMEs in …
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From Threats to Scars: Who does HR go to? Understanding Workplace Violence Towards HR Professionals
Purpose: This dissertation will focus on understanding and exploring workplace violence towards HR professionals and evaluate current safeguarding measures to identify its adequacy, following the rise of violence towards HR professionals. The research will also explore the implications experiencing …
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Exploring the Relationships Between Social Media Influencers and Consumer Purchase Intentions in the Chinese Fashion Industry
The rapid development of the internet and social media has changed the ways consumers access information before purchasing. Social media influencers in particular have become a powerful source of information, but little is known about which factors influence consumers in this context. Despite the …
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Abusive Supervision and Its Consequences for Employees in the Hong Kong Hotel Industry
This research examines abusive supervision in the Hong Kong hotel industry. Abusive supervision is defined as sustained hostile verbal and non-verbal behaviours and actions perceived by subordinates, excluding physical contact (Tepper 2000, p178). By focusing on employee experiences, this study …
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An investigation into how Online business has been boosted by the changing of customer behaviour during the Pandemic
Following the COVID-19 pandemic, lockdowns and social distancing have forced people to change their daily behaviours radically. Consumers began to buy differently, reconsidering what was essential and swapping checkout lines for online shopping (JP Morgan, 2020). The research will focus on the end …
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The impact of customer satisfaction and brand image on the brand loyalty of Marks and Spencer plc in London
The research study has investigated the impact of customer satisfaction and brand image on the brand loyalty of Marks and Spencer plc in London. A retail market in the UK has remained extremely competitive. The customers have an ever increasing number of purchasing choices, while shopping both on …
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Analysing the Factors Affecting Customer Loyalty in E-Commerce in Vietnam
The research, empirically, is to identify the determinants of customer loyalty in e-commerce in Vietnam from their perspective, using statistical method. Additionally, the research also examines differences in consumers’ loyalty perceptions between various demographic groups. Using quantitative …
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An Integrated Business Readiness Framework of E-Marketplace Retailers in Malaysia: Extended Theory of Planned Behaviour
The global pandemic happening in year 2020 has cause enormous changes to the world. Unemployment soared and many opt to start a small business via e-marketplaces, owing to the low barrier to entry. This phenomenon can be seen in Malaysia with an enormous surge of sellers onboarding Shopee and …
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Analysing the Influence of Digital Marketing on Consumer Perceptions and Actions Within the UK’s Mobile Technology Sector
Purpose: The research intended to assess the effect of digital marketing on consumer attitudes and behaviour in the mobile industry in UK. The study reflects its significance by conducting the present research on the contribution of digital marketing and its influence on consumer behaviour and …
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