Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 2 of 2 for “"Green marketing strategies"”.
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Customers' expectations of hotel green marketing: a New Zealand quantitative study
… to react accordingly by participating in the ‘green movement’ and committing to green marketing strategies that require both financial and non-financial support. With a developing demand for environmentally friendly products and hotels, the purchasing of green products by customers should be …
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Acciones de marketing verde en relación al posicionamiento de marca implementadas por supermercados de los distritos de la zona 7 de Lima Metropolitana
… esta forma, surgió la necesidad de implementar marketing verde como una herramienta que permitiría a las marcas adaptarse a las nuevas necesidades de sus consumidores enlazando con su spirit share. Dentro de la categoría de supermercados, todas las marcas competidoras implementan estrategias de …