Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 14 of 14 for “"Green marketing"”.
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A study of ethical green marketing
… the extent and scope of influence of ethical and green issues on organisational decision making strategies. It further analyses companies' approach to such themes and the manner in which ethical and green marketing is implemented. Associated concepts such as corporate social responsibility, …
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Customers' expectations of hotel green marketing: a New Zealand quantitative study
… to react accordingly by participating in the ‘green movement’ and committing to green marketing strategies that require both financial and non-financial support. With a developing demand for environmentally friendly products and hotels, the purchasing of green products by customers should be …
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Influencia del Green Marketing, precio y envase sostenible en la intención de compra en consumidores de Estados Unidos y Francia
… el presente trabajo desarrolla la influencia del Green Marketing, precio y envase sostenible en la intención de compra en los consumidores americanos y franceses. Asimismo, la investigación desarrolla la importancia de utilizar este tipo de envases, leyes medioambientales vigentes en América del …
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A sustentabilidade como diferencial competitivo na construção civil: um estudo sobre o produto de alvenaria em polistireno expansivo
… advantage by construction companies in their marketing efforts. For this, it was discussed the sustainability concept evolution, the principles of sustainable marketing or green marketing, the sustainability as a competitive advantage and also sustainability in construction.The research …
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Uptake of Micro-generation among Small Organisations in the Camden Climate Change Alliance
… wider environmental measures to discover that ‘green marketing’ provides a strong incentive while upfront costs remain the primary barrier. Participants in the study prioritise energy efficiency over micro-generation due to shorter paybacks, which leads us to propose an Energy Hierarchy …
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Incorporating environmental elements in property marketing strategy in Kuala Lumpur
… is increasing in Kuala Lumpur city. The natural green environment is decreasing with destructive impact on physical, mental illness and many problems among the people reside in the city compare to the rural. The modern developers in Kuala Lumpur facing difficulties to influence the target …
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Sustainable firm performance of green supply chain management practice at petrochemical industry
… problem in this industrial development is the green industry standard in line with the energy scarcity due to high demand on the energy within the industrial sector as well as availability of naphtha raw material. Therefore, to achieve the industry sustainability it is a need to have Green …
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Effects of Pricing Strategies on Consumers’ Booking Intention for Green Hotels
… influence customers’ booking intention for green hotels. This research constructed different levels of price and precision, along with perceived quality and sacrifice to examine their impacts on consumers’ behavioural intention. Specifically, this research investigates how booking intention …
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Emerging issues in sustainable industrial design practice : implications for designers, manufacturers and educators
… implications of global warming and increasing greenhouse gas emissions , have posed new challenges for governments, manufacturers, and industrial design practitioners and educators. These issues include those identified from the available literature relate to Environmental Management Systems, …
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Acciones de marketing verde en relación al posicionamiento de marca implementadas por supermercados de los distritos de la zona 7 de Lima Metropolitana
… esta forma, surgió la necesidad de implementar marketing verde como una herramienta que permitiría a las marcas adaptarse a las nuevas necesidades de sus consumidores enlazando con su spirit share. Dentro de la categoría de supermercados, todas las marcas competidoras implementan estrategias de …
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Factors influencing the consumer decision-making process regarding green fast-moving consumer goods in the greater Durban area
… of the degree of Master of Management Sciences: Marketing, Durban University of Technology, Durban, South Africa, 2022.