Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 5 of 5 for “"Grammar of Visual Design"”.
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The application of social semiotic theory to visual elements within corporate positioning material with a view to the development of methodologies for commercial use
This worl< employs a variety of social semiotic and critical discourse techniques to develop methodologies that will assess the extent to which external positioning requirements of commercial organisations are expressed accurately in the visual imagery of their corporate artefacts. The automotive …
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The integration of multimodality in English teaching in Indonesian junior high schools
This study elaborates the integration of multimodality in English teaching in Indonesian junior high schools as recommended in the School Literacy Movement (SLM) policy. The policy expects the teachers to expand the concept of literacy from language-based literacy into multimodal-based literacy in …
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An Analysis of a Public Health Media Campaign in Switzerland
… communication researchers measure the effects of media campaigns on populations to improve prevention. However, such effects may evade measurement due to complex interactions between audiences, media channels and ecology, message content, and targeting strategies. Competing theories explain …
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Construção de corpos: análise de capas das revistas dirigidas aos homoeróticos masculinos
… uma mudança da forma verbal para a visual de representação e comunicação. Nesse sentido, estudar imagens faz-se necessário, pois está relacionada não só à veiculação de valores, mas também à constituição de identidades sociais. Relegada a importância das imagens no mundo pósmoderno, …
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Audiodescrição de charges e cartuns no livro didático digital: uma proposta de parâmetros à luz da gramática do design visual
… com base nos pressupostos da Gramática do Design Visual (GDV), desenvolvida por Kress e van Leeuwen (1996, 2006). A audiodescrição é a modalidade de tradução intersemiótica que traduz imagens em palavras, para que pessoas com deficiência visual tenham acesso ao conteúdo imagético pelo …