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Showing 1 to 1 of 1 for “"Government funding vs advertising"”.

  1. Television New Zealand's Charter: The Struggle Between Social Responsibilities and Commercial Imperatives

    … as well as maintaining the revenue from advertising. This was because the government was not willing to provide sufficient funding for a non-commercial service and hence the result was always to be a hybrid model. It was frequently emphasized that Charter programmes should rate well and …

    auckland-tech Repository record for Television New Zealand's Charter: The Struggle Between Social Responsibilities and Commercial Imperatives (opens in a new tab)