Global ETD Search

Standardized global advertising strategy use by multinational high technology companies

Nelson, Robert T

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From Soviet deficit to American inundation: Examining consumer attitudes toward country of origin and corporate social responsibility advertising strategies across cohorts in Ukraine

Sobolev, VictoriaUniversity of Illinois at Urbana-Champaign2019

… in 1991 has created a unique environment for globalization and consumer socialization due to the shift from communism to capitalism. As a result, global brands’ advertising strategies when entering the Ukrainian market have utilized a combination of local and global production and marketing …

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