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Showing 1 to 1 of 1 for “"Gerard Hauser"”.
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Enhancing Publicity and Promotion: Applying Gerard Hauser's Theory of Reticulate Public Spheres to Encourage Discourse for Integrated Marketing Communication (IMC)
… functions as a whole. This project applies Gerard Hauser's theory of reticulate public spheres to IMC in order to encourage discourse between marketing professionals and consumers. Hauser's model depends on members of insider and outsider communities to enhance their publicness by creating …