Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 7 of 7 for “"Generation Z (Gen Z)"”.
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Centennial Brand Heritage: Exploring How the Dynamic of Nostalgia Drives Trust, Satisfaction, Commitment, and Control Mutuality in Gen Z's Consumer Brand Relationships
… consumer-brand relationships (CBRs) between Generation Z (Gen Z) and centennial brands, specifically Disney, Coca-Cola, and Target. By applying the Relationship Management Theory (RMT), this work examines the role of nostalgia in fostering trust, satisfaction, commitment, and mutuality of …
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GEN Z’S PERCEPTIONS AND USE PATTERNS OF SMARTPHONES IN NATURE-BASED RECREATION
<p>Generation Z (Gen Z), individuals born between 1997 and 2012, are often defined by their relationship to technology, specifically smartphones. Gen Z is defined as the first digital natives, those who grew up with and had early access to smartphones. As Gen Z comes into adulthood, they represent …
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Generation Z employees' construal of workplace leadership: an application of the repertory grid technique
This study explores how South African Generation Z (Gen Z) employees construe organisational leadership. The Repertory Grid Technique (RGT) was used as a part of structured interviews with sixteen Gen Z employees (N = 16). In addition to thematic analysis, Principal Component Analysis (PCA) is …
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Exploring the alignment between Generation Z learning experiences and andragogical assumptions : a qualitative single case study of United States Air Force contracting specialists.
… align with the unique learning preferences of Generation Z (Gen Z) enlisted Airmen. As this new generation enters the workforce with different expectations for autonomy, relevance, and engagement, it is essential to understand how they perceive their learning experiences. This study addressed …
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Consumer scepticism towards corporate social responsibility: the case of Generation Z in the UK
… has been no research on CSR scepticism among Generation Z (Gen Z) in the UK, though related studies have focused heavily on consumer scepticism towards cause-related marketing, one dimension of CSR. Thus, the current study is the first to investigate consumer scepticism towards an …
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Gen Z expectations’ influence on organisational culture change through onboarding and retention
… Amidst the digital evolution and these needs, Gen Z has emerged as digital natives, representing a different generation from the older generations. Their distinction from the older generations enables them to accept and embrace these interruptions more readily. Therefore, businesses need to …
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Evaluating the Effectiveness of Supplemental Instruction on Generation Z Students in AGN 331
… and benefits of Supplemental Instruction (SI) on Generation Z students in AGN 331. The theory used as a model for this research was the Pace’s Model of College Impress. Prior research indicated that SI improves test scores, final grades, and persistence in historically difficult courses. …