Global ETD Search
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Showing 1 to 9 of 9 for “"Generation X and generation Y"”.
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Examining the factors structures of brand loyalty of men’s deodorants among generation X and generation Y consumers in Cape Town
This study examines the structures and reliability of brand loyalty in men’s deodorant consumption, as suggested by Moolla’s (2010) framework. This is due to the fickle or disloyal nature of male Generation X and Generation Y deodorant consumers. Although, the subject of brand loyalty is popular, …
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Motivating Factors of Elementary Teachers (K-5) in Illinois Who Belong to Veteran, Baby Boomer, Generation X, and Generation Y Age Bands: A Study of Ways in Which Improved Generational Intelligence Can Impact School Leaders
… perceived factors needed for</p> <p>maintaining and improving job satisfaction of K-5 teachers in Illinois. Determining how</p> <p>school leaders can improve their understanding of all generations, and therefore work to</p> <p>increase motivation amongst a growing age span of teachers, is of …
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Generational Differences In Evaluation And Expression Of Leadership Style
<p>Generational differences in the workplace have received a great deal of attention in the</p> <p>past few years. The present study used 360° data to examine the agreement of Generation Y, Generation X, and Baby Boomers target leaders with other raters. Archival data generated by the TalentSage …
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Generations in the Workplace: Similarities and Differences.
<p>Occurrences of four generations working side by side are not unusual. The four generations include Traditionalist, Baby Boomers, Generation X, and Generation Y. Members of each generation have views and opinions about their work ethic and their definition of loyalty to the …
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Using collaborative model to examine online persuasion through e-commerce website design: Comparative study between Gen X and Gen Y online shoppers in Malaysia
… by using the Elaboration Likelihood Model (ELM) and Persuasive System Design (PSD). This study investigates the phenomenon of the success of Lazada and Shopee to provide guidelines for website designers and local sellers to enhance the e-commerce website’s persuasiveness. The persuasive design …
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Ethical Decision-Making as an Indicator of Leadership Styles in Hospitality Management: An Empirical Investigation
The issue of corporate social responsibility and its benefits has been discussed at length in both industry and academia. Much of the discussion has focused on what actually constitutes social responsibility and, given the nature of directors' responsibilities, whether or not corporations should be …
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Differences in current and desired work values amongst academic employees within a Higher Education Institution in the Western Cape
Empirical and anecdotal evidence suggests that organisations, including higher education institutions (HEI‘s) have a propensity to focus on extrinsic rewards as a main motivator that attracts and retains staff (Kubler & De Luca, 2006). Twenge, Stacy, Campbell and Hoffman (2010) maintain that work …
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Use of Reading Strategy to Assess Reading Medium Effectiveness: Application to Determine the Effects of Reading Medium and Generation in an Active Reading Task
… technology have hastened the development and dissemination of a wide range of electronic media into the workplace and educational settings. Electronic media offer many advantages, including quicker access to information and easier information sharing among professions. However, electronic …