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Showing 1 to 1 of 1 for “"General Motors Acceptance corporation"”.
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From the arsenal of democracy to 0% financing: Promotional communication at General Motors
… of communication. Through a case study of General Motor’s promotional communication, this dissertation investigates how commercial propaganda, such as public relations (PR) and advertising, influence the commercial media. From 1990 to 2009, GM became a financial powerhouse through General …