Global ETD Search
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Showing 1 to 2 of 2 for “"Gain-framed messages"”.
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Imagine this: a test of imagination, message framing and reference-level on attitude, self-efficacy and intention to perform exercise
… exercise, quitting smoking). Sometimes these messages are designed to emphasize negative outcomes associated with inaction (i.e., loss-framed messages), while other messages emphasize positive outcomes associated with behavior change (i.e., gain-framed messages). Message designers also choose …
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Content analysis of developmental assets in HIV/AIDS message framing
… HIV/AIDS message framing. LoveLife media messages (as gain-framed HIV/AIDS prevention messages) were purposefully sampled. Qualitative content analysis allowed loveLife media messages to be analysed through coding, categorisation and memoing. The analysis process revealed core values and …