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Showing 1 to 1 of 1 for “"Functionally illiterate consumer"”.
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Functionally illiterate consumers’ food purchase behaviour in Botswana
… countries. Botswana as an emerging economy with consumers of different literacy levels has no escape for this problem. This study puts the spotlight on consumer illiteracy in Botswana focusing specificallyon purchasing behaviour of functionally illiterate consumers; the problems encountered in …