Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 1 of 1 for “"Functional Matching"”.
-
When and How Do Message Matching Interventions Work? Exploring Principles to Guide the Use of Message Matching Through a Systematic Review and Meta-analysis, and an Experimental Study
… attitudes, intentions, and behaviors is message matching—the systematic design and distribution of persuasive messages such that their features (e.g., themes emphasized) are maximally congruent with the characteristics (e.g., motives) of their audience. Despite its popularity, the effectiveness …