Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 1 of 1 for “"Frogetting"”.
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Essays on Contract Design in Marketing
This thesis examines how firms design their contracts in different marketing contexts. The first essay theoretically investigates the impact of external advances in consumption tracking technologies on the design of pricing contracts. Using the context of mobile banking applications that help …