Global ETD Search
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Showing 1 to 5 of 5 for “"Free e-services"”.
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Three Essays on New Challenges and Opportunities for Marketing in an Evolving Technological Environment
… advancements. With customer orientation in free e-services, Essay 3 analyzes a strategically highly relevant phenomenon, which thus far has been neglected by prior research. Free e-services are characterized by the superiority of free costumers and interdependencies between free and paying …
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Three Essays on Understanding Mobile Consumer Behavior: Business Models, Perceptions, and Features
… Many mobile applications and their basic services and contents also are available for free. The digital and mobile worlds thus are changing the very means of communication, suggesting the powerful need for marketing research and practice to find the opportunities and meet the challenges of …
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Caught between two stools? Four essays on value creation and value extraction on free digital platforms
Free digital platforms constitute one of the most important phenomena of modern times; they create value by bringing together customer groups that would not have interacted without digital technology or that could have done so only by incurring increased costs. In the free digital platform model, …
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Three Essays on Analyzing and Managing Online Consumer Behavior
… Study 1 focuses on business models offering services for free, which have become increasingly prevalent in the online sector. Offering services for free raises new questions for service providers as well as marketing researchers: How do customers of free e-services contribute value without …
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Three Essays on Success Factors of Digital and Non-digital Services
… with success factors of digital and non-digital services. More specifically it reveals the role of non-monetary costs for the success of free digital services. Moreover, it deals with customer orientation of frontline employees. It reveals the crucial role of the customer for frontline employees' …