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Showing 1 to 1 of 1 for “"Film franchises."”.
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The building of the X-men transmedia franchise and how expansive storytelling is affecting Hollywood.
… effects of transmedia storytelling on Hollywood franchises through a case study of the four X-Men films and the comic book series The Uncanny X-Men. This thesis shows how the adaptive process that transforms the character of Magneto from morally ambiguous comic book anti-hero to a more …