Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"Femvertising"”.
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The Perceived Empowering And Brand-related Effects Of Femvertising
… was to expand the existing literature related to femvertising by providing an extensive literature review and by exploring and confirming new theoretical connections related to diverse disciplines, such as marketing, sociology, and psychology. Besides, the study also aimed to respond to the …
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EMPOWERING NARRATIVES OR MARKETING STRATEGY? NIGERIAN AUDIENCE REACTIONS TO FEMVERTISING IN THE “JOY SOAP ‘MY LIFE, MY SCRIPT’ CAMPAIGN”
… in Nigerian society. Positioned as a form of femvertising, the campaign aims to challenge traditional expectations placed on women and promote narratives of empowerment. However, audience reactions reveal a complex negotiation of cultural values, personal experiences, and shifting gender …
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¿Qué características podría tener el discurso comunicacional publicitario para fortalecer la percepción de marca en las redes sociales y página web de salones de belleza de la ciudad de Bogotá focalizados en personas de género femenino de 25 a 35 años?
… de variables que propone Becker -Herby sobre Femvertising y luego a un ejercicio de observación que analiza el manejo que se le dan al discurso comunicacional y cuáles fueron los canales digitales utilizados para interactuar en estos espacios. Como tercer ejercicio de investigación se aplicó …