Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 26 for “"Female Consumers"”.
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Female consumers' awareness of and preference for brand name apparel
This study investigated female consumers’ awareness of and preference for brand name apparel, sought to determine the relationship between these variables and the purchase of brand name apparel, and attempted to determine the sample’s perceptions of branded apparel. The respondents’ brand name …
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Investigating factors that influence the purchase behaviour of green cosmetic products amongst female consumers in South Africa
… attempt to alleviate the environmental problems consumers have embraced the green purchasing behaviour. This notwithstanding, there has been an increase in the number of people that are eager to purchase green products, and there remains insufficient data that supports that the procurement of …
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Happiness and impulse buying: An exploration into the perceptions of female consumers aged between 18 and 35 in Germany
… history of negative associations in research. Consumers are advised by the popular press to refrain from impulse buying. Marketing practitioners, on the other hand, strive to further increase consumer impulse buying expenditures, which have already been on the increase for decades. This may be …
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Influence of Shopping Orientations, Selected Environmental Dimensions with Apparel Shopping Scenarios, and Attitude on Store Patronage for Female Consumers
… with a set of characteristics or attributes that consumers consider important. Consumers then use these attributes to make decisions regarding what store or stores can cater to their particular needs. Past retail and marketing studies have identified several consumer-oriented store attributes such …
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Effects of mating mindsets on variety seeking
This research shows that mating mindsets, which consumers commonly experience, can have a crucial impact on consumers' variety seeking tendencies. In two studies, we find that male consumers in a long-term mating mindset (versus a non-mating mindset) exhibit more (versus less) variety seeking …
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Girl Power: Feminism, Girlculture and the Popular Media
… specifically texts that target young female consumers: the Spice Girls, Scream and Buffy the Vampire Slayer. These examples are fundamentally different than texts from earlier female targeted generic models because they not only reflect the influence of the feminist movement, they work …
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Nike, feminism and rhetoric
… and why they resonated so deeply with female consumers. Considered in light of contemporary theories of rhetoric and feminism, it is demonstrated that the ads are invested with meaning and importance because they answer concerns about identity, representation, self-definition, agency …
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Exploring a ‘soft’ mode of governance: how advertising relates women to ‘modest’ power
… and shape self-fashioning practices of female consumers. The study is based on a comprehensive survey of a sample of television advertisements broadcast in Britain on three television channels with national coverage in May 2001 as well as on the analysis of a selected body of advertising …
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Brand Communities and Well-being: Learning to Age in a Red Hat
The older female segment plays a critical role in society's fabric, as women past retirement volunteer a significant amount in their communities and provide essential caregiving to family members and friends. Moreover, older females outnumber older males and with the baby boomer population aging …
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The impact of perceived design similarity and consumers' IPR morality on their expected utility of legally copied products
… products (LCPs). Despite being legally sold, consumers' perceptions of LCPs vary based on their IPR morality. Some consumers may prioritize the design similarities between LCPs and original designs when evaluating the perceived value of LCPs. Therefore, this study aimed to explore how …
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Knowledge of consumer rights and unfair and deceptive practices: a comparison of older and younger consumers
… of this study was to measure older and younger consumers' knowledge or awareness of selected consumer rights and legal protections, and their perceptions of and experience with unfair and deceptive business practices. A 34-item instrument was developed and administered by telephone to a random …
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Importance of dress and sleepwear attributes to female secretaries and custodians
This research investigated the importance female consumers place on fit, style, price, color, fabric, and construction when purchasing a dress and sleepwear for themselves. Age, education, employment status, and income also were studied to assess their relationship to attribute importance. The data …
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The use of female sexuality in television advertising and its effect on adolescent girls
… of sexuality in advertisements, targeted at female consumers. A wholistic approch to the study of the media is advocated, which involves analysis of the media, the viewer and the nature of the interaction between the two. Sexuality advertisements were content analysed using quantitative and …
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Mass media consumption and its effects on college students' healthy and unhealthy behaviors
… student. The idea that media can have effects on consumers behavior is based on Bandura's social learning theory as well as Festinger's social comparison theory. The literature connects these theories with previous research discussing how media effects both women's and men's healthy and unhealthy …
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The Emergence of the Feminist Fatale in American Film Noir
The femme fatale, a quasi-eternal figure of female transgression and retributory violence, has gradually entered popular culture’s symbolic lexicon as representative of mainstream feminism and postmodern femininity. Tracing the development of the femme fatale into a feminist pop culture icon …
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Changing the Face of Beauty, Changing the Rules of Marketing: The Dove Campaign for Real Beauty
… deliver a corrupt and self-damaging message to females while setting unrealistic expectations for their physical appearances. For the past 10 years, Dove has employed several phases of the CFRB in effort to pursue its mission of encouraging not only its customers, but the masses, to develop more …
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Picturing reform: Ashcan women and the visual culture of the progressive era in New York City
… of tenement homework for the National Consumers’ League and National Child Labor Committee. Such photographs educated middle-class female consumers on the unsavory origins of consumer products and their discounted prices. In contrast, Ethel Myers’s sculptures of unapologetic fashionable …
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