Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 39 for “"Fast-Moving Consumer Goods"”.
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New product screening in fast moving consumer goods
… new product screening in international fast moving consumer goods companies. It further builds on the existing literature by measuring decision-making relating to projects in 'real time', as managers' responses refer to projects they are currently working on. The introduction of branded …
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Forecast-Driven Inventory Management for the Fast-Moving Consumer Goods Industry
… of various demand forecasting models for the Fast-Moving Consumer Goods (FMCG) industry on real-world data to devise an inventory control policy for a third-party logistics provider. Demand forecasting is crucial in the retail industry, influencing supply chain management, inventory control, …
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Analysis of an international distribution hub for fast moving consumer goods
… in an international distribution network for fast moving consumer packaged goods. The traditional inventory centralization dilemma requires an evaluation of whether the reduction in holding costs outweighs the increases in transportation and handling costs. We developed a mixed integer …
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Fast moving consumer goods companies penetrating low-income markets in South Africa
… explores the challenges and opportunities for Fast Moving Consumer Goods (FMCG) companies in penetrating low-income markets in South Africa, particularly focusing on the base of the pyramid (BoP). Employing qualitative, exploratory methods, the study involved in-depth interviews with industry …
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An Investigation into Design-driven Approaches within Fast Moving Consumer Goods Brand Development.
… a way to underpin a new role for design within fast moving consumer goods (FMCG) industry, via the following research phases. First, preliminary research in the form of content analysis of relevant literature was undertaken to discover how an expanded role of design is defined and the manner in …
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Stress and its effects on the employees in a Fast Moving Consumer Goods (FMCG) organisation
Employees in the fast moving consumer goods (FMCG) industry are at risk of experiencing high levels of stress and burnout. Females are especially even more at risk due to their work-load as well as home-life balance and child rearing responsibilities which could have a spill over effect at work. …
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Factors Influencing Sustainability Practices in Processes of Manufacturers in the Nigerian Fast-moving Consumer Goods Sector
… operations of organisations in the Nigerian Fast-Moving Consumer Goods (FMCG) sector. The study is driven by global calls for sustainable industrial practices, this study seeks to understand how internal factors (such as organisational characteristics, culture, resources, and leadership …
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Factors influencing the consumer decision-making process regarding green fast-moving consumer goods in the greater Durban area
Submitted in fulfillment of requirements of the degree of Master of Management Sciences: Marketing, Durban University of Technology, Durban, South Africa, 2022.
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Building a resilient supply chain model in the Middle East Region: an empirical study on Fast Moving Consumer Goods industry
Fast Moving Consumer Goods (FMCG) supply chains (SCs) are becoming more and more vulnerable to different types of risks due to the increasing complexity of markets, uncertainties, and turbulence, especially in the Middle East Region (MER). The main reason behind this is the political and economic …
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An assessment of the sustainability of E-fulfilment models for the delivery of fast moving consumer goods to the home
… on life cycle analysis. This was applied to fast moving consumer goods (FMCG). Previous studies have shown that the last mile delivery contributes significantly to the environmental impact of online retailing, mainly because of the nature of the home delivery operations, including narrow time …
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Knowledge Management infrastructure and knowledge sharing: The case of a large Fast Moving Consumer Goods Distribution Centre in the Western Cape
… knowledge is created, shared and used within the Fast Moving Consumer Goods (FMCG) Distribution Centre (DC) in the Western Cape (WC). It also aims to understand knowledge sharing between individuals in the organisation. A literature review was conducted, in order to answer the research questions- …
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The effectiveness of route-to-market distribution strategy to fast moving consumer goods industry, carbonated soft drinks category, case of SBC Tanzania Limited - Pepsi
… distribution has become a big challenge to Fast Moving Consumer Goods especially carbonated soft drinks manufacturers. SBC Tanzania (Pepsi bottler) shifted from direct selling to indirect selling model operating through the appointed distributors; termed as route-to-market model. The …
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To what extent does self-image affect brand preference when shopping for fast moving consumer goods (FMCG's)?: a study of the yellow fats category.
… of this study is to gain an insight into how consumers make choices when shopping for fast-moving consumer goods (FMCGs) and to identify whether self-image affects brand preference in this context. This study focuses specifically on yellow fats, a term used to refer to butter, margarine and …
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Impact of business forecasting on demand planning. A strategy for improving business forecasting and reducing inventories throughout the supply chain for fast moving consumer goods in the Middle East market.
… normally associated with forecasting demand for fast moving consumer goods there is an additional problem of reconciling the Western calendar with the Muslim calendar, and a recognition of the effects that Muslim religious holidays, as opposed to Christian religious holidays, have on demand. …
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Past price and trend effects in promotion planning; from prediction to prescription
… and indirect effects of price promotions on consumers, and as a result, on the demand. In this thesis, we consider the impact of two of these indirect effects on the planning process of promotions. First, we consider the problem of the promotion planning process for fast-moving consumer …
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The use of new communication strategies to enhance marketing of Fast Moving Customer Goods (FMCG)
… communication strategies to enhance marketing of fast moving customer goods (FMCG). The researcher intended to investigate current consumer behaviour with respect to fast moving consumer goods FMCG and new communication strategies for marketing of FMCG. The study focused primarily on managing FMCG …
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Discretionary thrift at the bottom of the pyramid
… of discretionary thrift amongst low income consumers. Flatters and Willmott (2009) identified discretionary thrift as an advancing trend amongst affluent developed nation consumers. These consumers temper their spending habits depending on product or occasion; there are certain products for …
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Simulated test marketing : its evolution and current state in the industry
… years, STMs have expanded beyond application in fast-moving consumer goods to industries such as financial services, pharmaceuticals, durables, and new technology. Today, the STM industry is fairly consolidated, with models that are in principal, very similar, whether they are based in purchase …
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RFID implementations : business process and technology lessons learned, recommendations and best practices for new adopters
… learnings from a RFID data exchange pilot in the fast moving consumer goods industry. The pilot we studied is a collaborative effort between two of the largest retailers in the world and five of their major suppliers, facilitated by EPCglobal and the MIT Auto-ID labs. Currently, manufacturers and …
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Integrated marketing communications: implementation and application issues in consumer-focused companies
… industries were selected: service, retail, consumer durable and fast-moving consumer goods (FMCG).3. In the second phase of the research design, three extensive case studies with fast-moving consumer goods companies were carried out in relation to IMC perceptions and practices. The case …
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