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Showing 1 to 1 of 1 for “"Fashion microblogging"”.
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Modelling fashion microblogs to increase the influence of social media marketing in Ireland and China
… of social media in the 21st century, microblogging has become an influential medium for marketing fashion brands and products online. For this reason, this study explores ten Irish and another ten Chinese fashion microblogging influencers’ microblogs using Text Mining and Netnography. …