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Showing 1 to 2 of 2 for “"Fashion entrepreneurs"”.

  1. Global Branding for Fashion Entrepreneurs: How Womenswear SMEs Design Their Firms to Grow Internationally

    … of entrepreneurial womenswear designer fashion enterprises (DFEs). Tis thesis presents an original contribution to knowledge by using the concept of dynamic capabilities as a ‘lens’ to explore the creation of brand identity in the context of the international fashion system. In the …

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