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Showing 1 to 2 of 2 for “"Fashion Retail Businesses"”.
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An exploratory study on the use of social media as a business networking tool: the case of four female-owned fashion retail businesses in the Stellenbosch area, Cape Town
… social media, which has changed the way in which businesses are operated. It is argued that using social media has signalled a departure for many businesses from the tradition of word-ofmouth advertising of products and services. Furthermore, it has been suggested that social media has become a …
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The impact of consumers' sustainability consciousness on sustainable purchase intention amongst Gen Z in the South African fashion retail market
… of conscious consumers have placed pressure on fashion retail businesses to implement sustainability into their respective business operations. Conscious consumerism is a driving force behind sustainable consumption as these consumers play a strong role when influencing business practices. …