Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"Fashion Design & Marketing"”.
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Beyond Western fashion sustainability: A case study of the Bahraini, Arab Gulf context
… governments in the region. This study explores Design for Sustainability (DfS) within the Bahraini fashion context, addressing existing frameworks within DfS in relation to the country’s cultural and socio-political specificities. Despite Bahrain’s distinct economic and social dynamics compared …
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How can the attitudes that Generation-Y hold towards the physical qualities of fast-fashion garments be understood and used to raise awareness and change current patterns of consumption?
The fast-fashion industry is overtly based on a business model that is driven by seasonal trends. These are much shorter than a traditional fashion season. Every month and in some cases twice a week, new stock is delivered into fast-fashion stores (Palomo-Lovinski & Hahn, 2014; Fung Global Retail & …
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Global Branding for Fashion Entrepreneurs: How Womenswear SMEs Design Their Firms to Grow Internationally
… of entrepreneurial womenswear designer fashion enterprises (DFEs). Tis thesis presents an original contribution to knowledge by using the concept of dynamic capabilities as a ‘lens’ to explore the creation of brand identity in the context of the international fashion system. In …