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Showing 1 to 1 of 1 for “"Farmers' markets"”.
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A study of Albanian and UK consumers' identity creation within food shopping experiences: a consumer culture theory approach.
… with regards to the reasons why consumers choose farmers' markets or supermarkets as food outlets, and how they construct identity through their shopping experiences. The study's underpinning conceptual framework is Consumer Culture Theory - specifically the consumer identity and neo-tribe body of …