Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 8 of 8 for “"Fan engagement"”.
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Artist-fan engagement model: implications for music consumption and the music industry
The Artist-Fan Engagement Model was developed to help explain the various factors present within the music artist-fan relationship. Its premise is based on the simple consumptive action of listening to an artist's music. The model contains two key constructs, the first being the individual's …
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Beyond Lifetime Value: A Customer Journey Analysis to Fan Engagement and Spending in Professional Sports
This research examines engagement and spending behaviors in a professional sports ecosystem, introducing Customer Journey Analysis (CJA) as a dynamic alternative to traditional customer lifetime value (LTV) models. Through an analysis of over 930,000 net new fans acquired from July 1, 2021, to June …
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Από τον παραδοσιακό φίλαθλο στον ψηφιακό πελάτη: δημιουργία digital membership model για μια ελληνική ΠΑΕ
… και οπαδών. Στο πλαίσιο αυτό, η έννοια του fan engagement αναδεικνύεται ως βασικός παράγοντας για την ανάπτυξη της αφοσίωσης, της συμμετοχής και της οικονομικής υποστήριξης των φιλάθλων προς τις ομάδες τους, σύμφωνα και με τα θεωρητικά πλαίσια και τις εννοιολογικές προσεγγίσεις της …
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Development and Implementation of a Sports Broadcast for Columbus State University Basketball
… its sports broadcasting capabilities to enhance fan engagement and support for its men's and women's basketball programs. The purpose of this project was to record and report the process in the development and execution of a professional sports broadcast for the 2023- 2024 men's and women's …
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Social media & sports: an evaluation of the influence of Twitter and mobile apps on brand-related consequences
… brand is to create meaningful associations with fans that connect with their core values. A strong sports brand allows the consumer to incorporate the team into their day-to-day activities (Couvelaere & Richelieu, 2005, p. 25). Arvidsson (2006) suggests that consumers create brand value through …
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Music Streaming Platforms Are Artists Getting Paid What They Deserve
… model incorporating user-centric payments, fan engagement bonuses, and blockchain technology for a transparent, artist-centred royalty distribution. This model advocates fair compensation linked directly to individual streams, with a guaranteed fixed revenue percentage to support income …
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Rebalancing the Major League Baseball Through Social Investment
… excitement of the league, fostering sustained fan engagement and growth.
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A DIGITALIZATION OF SPORTS FAN’S EXPERIENCE: A CASE STUDY OF THE WNBA
… to explore how social media influenced the WNBA fan experiences in the 2020 season. In addition, principles of a relationship marketing approach were integrated into the SX to guide this investigation. To understand how the WNBA’s social media content fits into the SX framework the research …