Global ETD Search
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Showing 1 to 3 of 3 for “"Family Dining"”.
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An exploratory study of family dining attitudes toward full service restaurant product/service attributes
Families dining out with children are becoming an important customer segment revealing a personal preference for convenience, timely service, menu variety, and child entertainment. According to united states industry figures, families dining out with children constitute twenty percent of estimated …
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An Exploatory Investigation of the Sales Forecasting Process in the Casual Theme and Family Dining Segments of Commercial Restaurant Corporations
Sales forecasting is an essential tool for the planning function of corporate restaurant management. Accurate sales forecasts allow functional areas, such as marketing, advertising, human resources, and finance, to effectively develop programs to advance the company. Examples of these programs …
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Social Media Influencers on Consumer Behaviour: An exploratory study in the food industry in the Kingdom of Bahrain
… with influencers that foster trust and affect dining intentions, while persuasion knowledge generates scepticism towards explicitly commercial content. Short-form video content emerges as a particularly powerful tool, with influencer credibility and content authenticity driving consumer …