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Showing 1 to 1 of 1 for “"Familiarity/Expertise"”.
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The Relationships of Perceived Risk to Personal Factors, Knowledge of Destination, and Travel Purchase Decisions in International Leisure Travel
… risk in vacationing at the destination; the more familiarity/expertise with the destination, the less risk was perceived. When an individual perceived a higher level of risk towards a destination, s/he was less likely to vacation at the destination. Individuals were more likely to choose a …