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Showing 1 to 1 of 1 for “"Facebook football channel."”.
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Social media engagement in a dedicated facebook channel : an analysis of relationships to emotional attachment, self-brand connection and brand commitment towards sports sponsoring brands
… use of social media (in this case two dedicated Facebook channels) to intensify self-brand connection, emotional attachment and brand commitment among subscribers. The study tested marketing assumptions that the degree of engagement with social media has important implications for levels of …