Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"FMCGs"”.
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Fast moving consumer goods companies penetrating low-income markets in South Africa
… experts to understand the strategic approaches FMCGs can adopt for successful market entry and growth. The findings reveal significant hurdles in distribution and accessibility, stemming from infrastructural deficits and diverse consumer behaviours. Nonetheless, the BoP market presents …
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Exporting Barriers Facing Small and Medium Sized Enterprises in China
… the clothing, electronics, pharmaceuticals, and FMCGs. SMEs chosen were dispersed across four major regions in the country such as Shandong, Zhejiang, Jiangsu and Guangdong. Sample data were analysed using the SPSS to ensure hypothesis tests were evidence based as required by the quantitative …
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To what extent does self-image affect brand preference when shopping for fast moving consumer goods (FMCG's)?: a study of the yellow fats category.
… when shopping for fast-moving consumer goods (FMCGs) and to identify whether self-image affects brand preference in this context. This study focuses specifically on yellow fats, a term used to refer to butter, margarine and spreads. A multi-method research design was used in the form of …
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Distribution and market share for different dimensions of product assortment
… distribution coverage and market share for FMCGs (fast-moving consumer goods) at the SKU (stock keeping unit) level? How does the branded variants strategy used by a FMCG manufacturer affect retailers’ stocking decisions and the corresponding distribution coverage in the market and the …