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Showing 1 to 2 of 2 for “"Extended Parallel Processing Model"”.

  1. Zika Message Analysis

    <p>The following study employs the Extended Parallel Processing Model and Theory of Planned Behavior to understand how to create health messages with the greatest influence on individuals’ behavioral intent to adopt mosquito-borne virus protection behaviors. The study employs a 2 (susceptibility) x …

    usm Repository record for Zika Message Analysis (opens in a new tab)