Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 7 of 7 for “"Experience Goods"”.
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The Effects and Underlying Mechanisms of Sponsorship Disclosure in eWOM
… both studies, effects were explored for search goods and experience goods. Study 1 found that, consistent with limited cognitive capacity theory and the Limited Cognitive Capacity Model of Mediated Message Processing, the spoken-only and written-and-spoken conditions generated incrementally …
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Essays on Pricing and Promotional Strategies
… duopolists producing horizontally differentiated experience goods. We consider a three-stage game in which the firms first make price discrimination decisions followed by two-stage pricing decisions. The main findings are: (i) there are two subgame perfect Nash equilibria where both firms do not …
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Physical Space in Retail Digitalisation: An Investigation into How Experiential Consumption and Spatial Organisation is Reconfiguring the Retail Value Chain
… by physical space, such as amenity value for experience, communication and product/service delivery in the wider context of retail value chain. We know less about why some retailers can take advantage of physical stores and why some shopping areas work better in the trend of online shopping. …
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The impact of online word of mouth on consumer decision-making: the case of cinema audiences
… nature of motion pictures, as they are unique experience goods commonly only consumed once, have a very short life cycle, and are heavily marketing-driven, leading to a rapid decline in revenues after their opening.
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Long-Term Relationship between Footwear Manufacturer and Consumers: Relationship Spiral Model of Encounter for Services and Goods through Internet Shopping
… shopping orientation, expectation, and experience), goods and service in encounter, and direct communication over time. The following procedure was conducted: (a) interviewing the subjects, (b) transcribing tapes and field notes, (c) segmenting data, (d) de-contextualizing data, (e) …
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The Impact of Information Presentation Format on User Purchase Decision-Making
… because of their higher experiential attributes, experience goods (e.g., smartphone covers) are more likely to exhibit these effects as compared with search goods (e.g., digital cameras). These findings enhance our understanding of information presentation and decision making in online commerce, …
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Deficiencies in online privacy policies : factors and policy recommendations
… features that do not behave as conventional experience goods. Absent familiar metaphors, unraveling the full. scope and implications of attendant privacy hazards requires technical knowledge, creating information asymmetries for casual users. While a number of information asymmetries are …