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Showing 1 to 1 of 1 for “"Ethnic target marketing"”.

  1. Integrated Marketing Communication (IMC) and Ethnic Target Marketing: A Communitarian Ethical Framework in Action

    Murphy Gerber, Denise Christine2018

    … will be analyzed as they pertain to integrated marketing research. These metaphors will then be placed on top of a theoretical foundation based in communitarian ethics in order to provide a more culturally relevant framework for marketing to United States Hispanics. Lastly, a pedagogy for …

    duquesne Repository record