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Showing 1 to 1 of 1 for “"Ethnic consumer behavior"”.
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An Exploratory Study of the Impact of Acculturation on Fashion Consumption Among Hispanic Immigrants in the U.S.
… have revealed acculturation influences on consumer behaviors, but despite the increased population and purchasing power of Hispanic immigrants in the U.S., few studies have explored the ways in which acculturation influences shopping behaviors for fashion products among Hispanic consumers. …